Look at our past newslettersNews from Odyssey CommunicationsOdyssey Communications launches 'Marketing MOT' for small businesses 23 September 2010: SMEs and business start-ups in line for test on their marketing effectiveness - 'if you can't measure it, don't do it' says marketing specialist, Shirley Muir Aberdeen-based public relations and marketing consultancy, Odyssey Communications, which is headed up by experienced corporate communications professional, Shirley Muir has launched a quick and easy Marketing MOT service for companies in the northeast of Scotland that are looking to kick-start their marketing programmes. 'In a recession, businesses need to be canny about where they invest their hard-earned cash,' says Shirley Muir, 'and often marketing budgets have to be cut. This is understandable when businesses are seeking to be lean and mean, so we have developed a 'taster' marketing tool that will give businesses a professional snapshot of where they are right now with marketing - and a recommended route forward.' Every business that signs up for the quick service will get a one-to-one session with Shirley Muir, comprising an analysis of their business goals and how they are being supported by the company's marketing activities, plus a review of all current activities and a printed report making recommendations for enhancing the effectiveness of their marketing campaign going forward. 'For a one-off payment of £100 we will give businesses a starting point for streamlining their marketing and maximising its effectiveness for the company's bottom line,' says Shirley Muir. 'First to be looked at are marketing activities whose impact is unknown. My mantra for small businesses is 'if you can't measure it, don't do it'. Big companies can afford to raise their profile by spending in general ways like big sponsorships, big advertising campaigns and general profile raising, but small businesses need to see an impact on sales when they spend on each specific aspect of their marketing campaign'. Shirley Muir is a trainer with Aberdeen and Grampian Chamber of Commerce as well as a mentor for Business Gateway and she is in touch with how many local businesses are matching their budgets with their marketing plans. 'I have seen a high level of interest in this product in the short time since I developed it and I can see that it will energise businesses into adopting cost-effective marketing strategies. One of the most cost-effective tools is making the best use of the internet - a business's web site, its blogs, its online forums, social networking forums like LinkedIn, Aberdeen Business Network, and even Facebook and Twitter for some businesses. 'But I recognise that business people have businesses to run and they can't spend all day at the laptop or the Blackberry, so we have to tailor their marketing to suit their business and their people.' For more details of this offer, please contact us Odyssey Communications, Aberdeen www.odysseycomms@wordpress.com 07730 852331
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